SEO? Search Engine Optimization - Basics and overview

 Search Engine Optimization(SEO)

What is search engine optimization(SEO)?

As the name itself suggests, it is related to the search engine .It is one of the most important tool for the digital marketing/online marketing.You may think how seo relates with digital marketing.

Explanation: When you search some thing in google search engine it will appear as shown in the  picture given below.

    Image of  search engine  fig:1

If you carefully observe we will have a question  that is, how the particular site on the top appears first? That is what about we are discussing ,Its the magic of Search Engine Optimization.If you, also own a website, with the help of  SEO expert  that site can also be brought on to the top of the list which may bring you some visits, some business and that will help in increasing your revenue.

How SEO works ?

Now we will discuss in brief about its working.From 1990s-2014 google has been working on bring more accuracy for their search engine results which will help the user to get an ethical and accurate result.Google started updating regularly.Different techniques used by google in the updation process are:

• Niche Specific 
• Link Specific
• Quality Link Specific.
• Panda Updation 
• Penguin Updation .

• Niche Specific-It works based on the key words.By using specific keywords the particular site can be brought to the top of the list in the search engine.But the web masters started doing unethical practices which lead google to change the process/updation.
• Link Specific-It worked based on the number of links within the website.

                                                        

     Example for Link SpecificFig 
 In the above figure you can see several links.Website with maximum number of links started to          appear on top in the search engine.Webmasters started manipulating links so google was again            forced to do the updation process.

• Quality Link Specific-After the updation the page ranking was done on the basis of number maximum Quality Links.(eg: Link  of Wikipedia  site )

                                         

    Example for Quality Link specific Fig:3

    The above image shows the example of quality link specific.

• Panda Updation-In this type of updation google Crawls out strictly and back list the low quality sites and promote quality sites to the top.Panda updation was started in 2011 and still running.
• courtsey : search engine watch.com

• Penguin Updation-This type of updation is going to happen in the future may be in the last of 2015.
  

image courtesy :seoupdates.info

Google Page Rank

This is a type of algorithm used by google in order to rank the websites.If page rank is high then that website link will appear in first page of the google search engine.Google rank the page based on a standard procedure like if the particular website have some valuable links within the web page it may help in getting good rank.If the particular website is also having maximum visits without any unethical practice it will help in getting a good page rank.These are some of the tips for getting a good page rank.

Example for Page rank Fig 4


The above image shows the page rank of olx.com .This can be checked through online page rank checker.

Important Points to remember in seo

• According to seo, the first important thing is the tittle .In order to have a good tittle we have to consider some limitations of words,characters and pixels.The maximum characters can be used in a tittle is 60-70 characters.It is better to have less than 60 characters and 500 pixels.So it is good to have a tittle with good keyword and little bit extension with a meaningful sentence.
• In seo optimization can be done by dividing the page into Head section and body section where head section can be said as tittle or heading and the body part is the description in the page.
• When search engine appears with result for a search ,considering a particular website the first portion we see is the tittle ,the second one in green color is the link to the website and after that we will see a small description about the page which is called Meta Description.For a website meta description can use a word limit of 150-160 and for a blog 154-155 word limit can be used.
• In order to escape  from crawling Robots Meta Tag can be used. Unfollow can be used in robots.txt. www.google.com/robots.txt

Example for robots.txt Fig 5

• Adding an image can be done in two ways (1)normally we can add image with the help of a tool bar and by selecting the options by clicking the icons .(2) Next way is to add the image with the help of html language .Certain coding for adding an image from another website link is { href="http://searchenginewatch.com/" target="_blank"> search engine watch.com</a></li> } .
• To open the link in new tab certain coding can be used {< a href ="link"target="-blank">..</a>}.
• To add a no follow link:   {<a href = " " ref ="nofollow" target=" "...</a> } .

MANU PM